Case Study

1 

Background

Our client had a brilliant idea with a substantial social impact but was unsure if it was worth pursuing.

Validating an idea with a small budget? Challenge accepted!

2

The Client

At a pre-accelerator event, we met a team of two founders with medical backgrounds who wanted to change the world by providing trustworthy parenting information to empower young families to raise mentally and physically healthy children for our future.

• Target market: worldwide

• Target audience: young families

• Monetization strategy: undefined

• Business viability of the idea: to validate

3

Challenges

While the idea is truly impactful, many aspects of all five pillars of successful innovation had to be validated:

1. A Real Problem: What do the users truly need, and does the lack of accessible proven parenting advice cause them pain?

2. A Right Solution: What type of a product would serve the need?

3. Understandable to users: Would young families read a blog or a book or ask a friend or the doctor when they urgently need information?

4. A technical feasibility: How do we technically serve this if we imagine a vast array of medically proven data, new research coming up daily, and users with changing needs (as their kids grow)?

5. A business viability: How to design the monetization strategy, distribution, launch, and popularization? Would people pay for such a solution?

With so many uncertainties, even the validation had to be executed within a tiny budget.

4

Our Experts

At clearWare, we’ve been devoted to innovation for over 18 years. We use proven methodologies for validating startup ideas that blend UX design, User interviewing, Prototyping, Customer Discovery and Validation, agile development, and many more.

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We know it might be difficult for the founding team to apply all the available but abstract information and build a clear plan to test the idea.

Furthermore, we do not just develop an MVP with the methodologies we apply; we also build a customer base at the same time so that our clients enjoy a rising cash flow from our evolutionary prototypes even before having the MVP fully built.

5

The Ideal Solution

Our client needed an affordable idea validation that checks all five pillars to continue implementation.

We need a plan for how to:

• validate the idea

• implement a solution that has its place in the parenting journey

• build a sustainable business

6

Methodology

The solution shall be a product that seamlessly fits into the user journey so that users will remember to use it right when they need it—in our case, often in critical and hectic moments.

After a few iterations with non-functional prototypes, the first functional one was a RAG-based generative UI app that allowed the founding team to “listen” to what potential users asked the AI and further refine the solution while building a customer base.

7

The Solution

Along with the team:

• We chose a combination of UX design tactics coupled with

• User interviews to identify the value chain and plan the discussion;

• We generated multiple hypotheses and tested them by building different prototypes that we tested with potential users and focus groups.

After surviving multiple pivots, a possible solution started to crystalize, and we were proving each of the pillars one by one.

8

Results

The exact need for the innovation was validated, along with a solution that users understand and use, thanks to its interactivity and the fact it directly responds to the questions users have with proven information right at the moment they need the answer,

Throughout the validation process, the solution attracted the interest of potential users - we interviewed 25 potential users with different versions of prototypes, and a user base started to form - at launch, the MVP had more than 163 subscribers, about 30% of which were willing to buy to the paid subscription. It was possible to ask the users questions about pricing, improvements, and other things that served as a basis for building a sustainable business that attracted VC interest.